93 Boyz didn't build a cannabis brand. They built a culture — hip-hop, justice, community, Chicago. SelassieFest didn't build a festival. We built a movement — reggae, roots, healing, Chicago. When those two worlds share the same stage, something happens that neither could manufacture alone. That's not a sponsorship. That's a convergence.
Most festivals go looking for cannabis sponsors. We went looking for organizations whose story already belonged inside ours. 93 Boyz is one of the only cannabis brands in Illinois where the culture came first — where the music, the block, the community weren't added on for marketing purposes. They were the origin.
SelassieFest is built the same way. The festival didn't start with a production budget. It started with a vision of what Black Chicago deserves — a day where roots culture, conscious music, plant medicine, and community healing occupy the same sacred space.
When 93 Boyz steps into SelassieFest, they aren't stepping into a stranger's event. They're stepping into a space that speaks the same language in a different dialect. Reggae and hip-hop grew from the same soil — resistance, Black joy, community memory, the need to be heard. On July 25th, 2026, both of those traditions share the same Chicago ground.
This isn't a proposal that goes through a marketing department. This is a conversation between two Chicago-rooted movements deciding whether they want to share a chapter. We'd love to hear what resonates — and what you'd want to add.